You may be thinking that if all you are doing is writing blog entries, why do you need to think about rhetorical issues? And it is true that many blog templates offer you very little control over the look of your pages. Still, no matter how little control you may feel you have, you still can add hyperlinks, headers and subheaders, graphics and videos. Different genres of web writing offer different degrees of control over the rhetoric of your pages, but these issues are always present to one degree or another.
Over the next few chapters, we will consider how to approach some of these rhetorical tools including hyperlinks, headings, and visual design and media.